Who we are

Natural ingredient education for South African wellness brands

We work with beauty and wellness businesses that want to build products rooted in real botanical science, not marketing hype. Our consulting focuses on ingredient sourcing, formulation strategy, and regulatory clarity — helping you move from concept to shelf with confidence.

Based in South Africa, we understand the local supply chain, climate challenges, and consumer expectations for clean, effective natural products.

For formulators and founders

Whether you are launching a serum line or expanding into functional foods, we help you select ingredients that match your brand values and perform in real-world conditions.

Grounded in science, not trends

Our guidance is built on current research, traditional knowledge, and practical formulation experience — not generic wellness buzzwords.

Clear, direct communication

We avoid vague promises. Every recommendation comes with context, tradeoffs, and a realistic view of what works in the South African market.

Our Team

Experienced consultants with deep expertise in natural ingredient science and product development.

Dr. Anika Venter

Lead Formulation Scientist

Over 15 years in natural product chemistry, specialising in marine and botanical actives. Dr. Venter has guided over 40 product launches from lab to market across South Africa.

Thabo Mokoena

Regulatory & Compliance Advisor

Former SAHPRA assessor with deep knowledge of local ingredient registration and labelling laws. Thabo ensures every formulation meets South African safety and claims standards.

Lara du Plessis

Sourcing & Sustainability Lead

Lara connects brands with ethical suppliers of collagen, adaptogens, and botanical extracts. She has built supply chains for 20+ wellness brands prioritising traceability and local sourcing.

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